Articles and blogs play a very important role in creating engagement with audiences. However, writing an article isn’t enough because to write an article is one thing, but to write a popular article is a different ball game. So how do you write an article that gets a lot of traffic? Well! There are ways to do that. The most important factor to attract good traffic to your article is through SEO which is an abbreviated form of search engine optimization. It’s the most acceptable and widely used tool to get more people to visit your website and read your article. Here, we will discuss some unconventional methods to increase traffic to your article.
1. Use Bold, Important and Relevant Keywords
It’s not necessary to trouble yourself thinking about such a keyword while you are still writing your article. You can do it once you have finished writing the article. This is a very effective way to choose your keywords to make your article SEO friendly. To achieve this, you just need to use bold and related keywords. It will be easier for the search engine to focus on the keyword that is written in a bold font and is also directly related to the topic of your article. But this does not mean that you need to write everything in bold font. It also becomes easier for visitors to blur the content in the article.
2. Use few keywords in Italic
Italic usually makes your content more visible to readers. It’s a good idea to use italics for some of your main keywords. This will have a huge impact on the traffic to your article. However, you should avoid using a word or sentence repeatedly to ensure better ranking, because this may annoy your audience.
3. Outbound Link to High Quality Sites
not all websites are similar- there are high ranking as well as regular sites. You should focus on the high ranking sites that have better CPC, Page-ranking, and domain authority. Try to create a backlink on those websites to your page. Suppose you are writing an article named “What is a Chinaman in cricket”, and then you should create the link for “cricket” with any other site. You can create a link to a URL by using the word “cricket”. There is also no harm in choosing the Wikipedia site for creating the link, because if someone clicks on the word “cricket”, it will automatically redirect the user to the WIKIPEDIA page.
There are many high value sites like Facebook, Microsoft, and Apple. You should link some keywords of your webpage to these high value sites. By doing this, you can get good results on Google.
4. Internal Links to Related Article
giving internal links to related articles means that you are providing a link to another post in the middle of your article. Therefore, if the topic of your article is “How to write a high quality article?” you should ideally include a link to a post “What is SEO?” in the middle of your article. This will still keep your audiences engaged to your site, and as a bonus, visitors will too get an extra post to read on your site. Most importantly, the bounce rate will also remain intact.
5. Write High Quality Content
So, you made your article SEO compliant, and also strategically placed keywords. But still, your article isn’t receiving the traffic you thought it would. This is because your article doesn’t have good quality content. If you are not writing for the user, what purpose does your article serve? The most important factor for an article to become popular on the internet is the quality of content. This simply means your content should be relevant to the topic, has a good readability factor, and fully comprehensive.
You need to understand that it’s the audience for which you are writing, and they should have this feeling that they got what they were looking for. The whole idea behind writing a blog or an article is to give an enjoyable experience to readers, and that is only possible if you come up with a high quality content that is engaging, interesting, and informative at the same time.
The size of your article is also very important. If your article is unusually long, readers will find it rather boring and may choose to bounce from your site. Ideally, your article should have approx. 750 words. Once you start writing quality content, you need not bother about SEO. Write everything from your heart and your readers will love it, and Google will reward you too with increased traffic to your article.
6. Blog URL
Blog URL is vital to search engine optimization of the article. When you provide the URL, make sure it contains a keyword. Your keyword is what Google considers. https://connectdindia.com/article-8.html is a good example of providing an URL because it also contains the keyword Connect app which is an exciting Indian social media site.
7. Use Meta Description
Meta Description is essentially the summary of your entire article. Therefore, every time you publish a post, you should give a close look to the Meta Description. Make sure you are using the same keywords that you earlier used in the heading, title description, and subheading of your article.
Meta descriptions are basically meant for giving an idea to Google what your post has been written about. This also makes it easier for users to search your article on Google. Such descriptions should not exceed 140-150 words. Always write a unique Meta description using related keywords. If you are writing your article on WordPress, make sure your Meta description is placed in the middle of the head tag.
8. Final opinion
the points that I discussed above are very important for those planning to write a blog, or an article. If you are a blogger and want to grow further in your career, you must use these tips. Once you convince yourself that its users, and not the money for which you are writing, your audiences will just drool over your article. I personally believe in the adage “Don’t write articles for Google, write for users”.